3.6 Configure Delay Rules Between Messages

ReactIn gives you control over how much time to wait between each message step in your campaigns — so your outreach feels natural, not robotic. This helps you mimic human behavior and avoid triggering LinkedIn’s spam detection signals.

Written By Theo Remola

Last updated 11 months ago

🔁 Where delays apply

In a multi-step campaign (Invite + DM), you can set delays:

  • ⏳ After the connection request is accepted → before sending the first message

  • ⏱ Between each message step → for follow-ups

Each delay is defined in number of days and applies individually per lead.

📌 ReactIn calculates the delay for each lead based on when they accept the invite or receive the previous message — not based on campaign start date.

🎯 Best practices

  • Leave at least 1 day between the invite and first message

  • Allow 2–3 days between follow-ups to avoid feeling pushy

  • Avoid “same day” sequences unless the context is urgent (e.g. event follow-up)

🧠 The delay system makes your outreach feel staggered and intentional — even when sent at scale.

💡 Pro tip: Use a longer delay before your last follow-up — it often reactivates leads who didn’t reply to your first message but are still considering.

Ready to move on?
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