1.4 Launch Your First Campaign

Turn your SmartList into an automated LinkedIn outreach campaign—in just a few clicks.

Written By François Delporte

Last updated 11 months ago

Why Launch a Campaign?

Once your SmartList is ready, it’s time to put it to work. ReactIn Campaigns let you:

  • Send connection invites to targeted leads

  • Trigger LinkedIn DMs automatically after acceptance

  • Filter leads and segment precisely

  • Rotate across multiple LinkedIn accounts

  • Track results and iterate in real time

All are fully automated—with human-like behavior to stay under the radar.


How to Launch a Campaign (Step-by-Step)

Filter Your Leads

Pick the SmartList you want to activate.
Apply filters to match your ICP: location, job title, tags, exclusions, etc.

Leads already contacted elsewhere? You can exclude them easily.


Connect Your LinkedIn Account(s)

Choose the LinkedIn account that will send invites and messages.
Need more power? Add multiple accounts for rotation and volume.

Green dot = Account connected (via Chrome Extension)


Choose Your Campaign Type

  • Invite + Message: Send a DM after the invite is accepted

  • Invite Only: Just connect (no message)
    (Coming soon: DM only for 1st-degree)

Messages are sent Monday–Friday, 7AM–7PM (local time) but you can allow on weekends in message options


Configure Delay & Flow

Set delays between steps to mimic natural timing
→ Instant or spaced (e.g. 1h between the Intent Signal triggered and the Invite or DM)


Write Your Message

Toggle “On” options like:

  • Skip already messaged Leads

  • Skip already messaged Leads on Campaign

  • Messages during Weekends

Use dynamic variables like:

  • {{First Name}}

  • {{Company Name}}

  • {{Job Title}}

  • {{Custom Variable 1}}

Add fallbacks if info is missing (Required)


Launch & Monitor

Click on “Save” and then “Start Campaign.”

Once active, track results directly from your dashboard:

  • Invitations sent

  • Messages sent

  • Skipped leads (don’t match your Campaign filters)

  • Acceptance & reply rates

Pause, resume, and delete campaigns anytime.


💡 Pro tip: Start with a 50-lead test to optimize messaging before scaling.

Ready to move on?
👉 Next Step: Explore Stats & Analytics →