3.4 Campaign Types: Invite Only or Invite + DM

In ReactIn, every campaign starts by choosing its type — which defines how many steps will be sent and when.

Written By Theo Remola

Last updated 11 months ago

You can either send:

A simple connection request only,
Or a full sequence including the invite + 1st-degree messages after the person accepts.

🧩 Campaign type options

When creating a campaign, you’ll choose between:

Campaign Type	What It Does
Invite only	Sends a single LinkedIn connection request, nothing more
Invite + DM	Sends an invite, waits for acceptance, then triggers a message flow
DM only	Skips the invite and directly starts the message flow (1st-degree only)

⚠️ "DM only" campaigns is an “Invite + DM” campaign where your leads are already connected with you on LinkedIn.

If you're running an Invite + DM campaign:

This creates a natural, human-like experience and avoids sudden inbox spam.

Your goal	Recommended Type
Grow network + engage manually later	Invite only
Book meetings or push offers	Invite + DM
Reengage warm leads or clients	DM only

📌 You can preview the entire flow during campaign creation to make sure it fits your strategy.

💡 Pro tip: Use “Invite only” for testing new audiences, and “Invite + DM” once you’ve validated your positioning.