6.1 Campaign Statistics: Invite Acceptance & Reply Rate

ReactIn tracks key performance metrics across all your campaigns — so you can understand what’s working, what’s underperforming, and where to optimize.

Written By Theo Remola

Last updated 11 months ago

📊 Core campaign metrics

For every campaign, ReactIn shows real-time performance indicators, including:

Metric

What it tells you

Invitations Sent

How many LinkedIn connection requests were sent

Acceptance Rate

% of people who accepted your invite

Messages Sent

Number of 1st-degree messages successfully delivered

Reply Rate

% of leads who replied (total replies ÷ messages sent)

You’ll find these metrics in:

  1. The Campaigns tab

  2. By clicking on any active or past campaign

  3. In the Analytics section of the campaign detail page

📈 Data updates continuously as actions are performed.

📆 Time-based view

You can visualize performance over time on the graph

You can also track the global performances of the whole organization on your dashboard:

🔍 Use these stats to improve

  • Low acceptance rate? → Rework your invite message or target audience

  • Low reply rate? → Test new message angles, variables, or custom follow-ups

  • High drop-off after message 1? → Add more value or a clearer CTA

🧠 Combine stats with SmartList filtering to see patterns by persona or industry.

You can also segment your SmartLists to test messages by persona, industry, or company size.

💡 Pro tip: Start with a 50-lead test to optimize messaging before scaling.

Ready to move on?
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